In 2023, everything is updated, and the system doors and windows industry, which has a trillion level market opportunity, is also accelerating amidst a wave of positive news. The era has pressed the development restart button, so how should major brands fight to break through the encirclement, achieve upgrading and transformation? Today, Zhonghua Doors and Windows Network takes you into Lidu Doors and Windows to talk to Mr. Qi Peng, the marketing director of Lidu Doors and Windows, and reveal exclusive views.

Mr. Qi Peng, Marketing Director of Lidu Doors and Windows

The following is the interview transcript:

Part1

Keeping up with the times and striving for excellence

Lidu doors and windows stand firm in the home market with the spirit of craftsmanship

What kind of brand is Lidu Doors and Windows?

[Lidu Doors and Windows Paint Peng]: Lidu Doors and Windows is a comprehensive enterprise integrating customization, production, research and development, marketing and service of high-quality aluminum alloy doors and windows. It was founded in 2013, and its production base is located in Nanhai, Guangdong, the hinterland of the the Pearl River Delta, with an area of 100000 square meters. In addition, Lidu Doors and Windows has a young, dynamic, and up-to-date marketing team, including the New Business Department, Investment Promotion Department, Regional Maintenance Department, Marketing Department, and New Retail Department, totaling more than 70 people. Among them are figures born in the 1990s and 1990s. A younger investment team with more active thinking, more efficient communication, and bolder actions. In empowering terminal work, it is easier to integrate with dealer owners and fundamentally improve service experience. It can be said that Lidu Doors and Windows has truly achieved the effective gathering of talent wisdom, expanded service efficiency, and deepened industrial advantages.

In the future, Lidu Doors and Windows will continue to treat every product with the utmost attitude, truly achieving exquisite craftsmanship, striving for excellence, and pursuing more perfect Lidu Doors and Windows. We are committed to creating a better home life for consumers, and enabling every affiliate of Lidu Doors and Windows to become a millionaire.

With the comprehensive lifting of epidemic control measures, the door and window market is experiencing a positive phenomenon of "gradual recovery", which is both an opportunity and a challenge. In your opinion, what unique advantages can Lidu doors and windows rely on to achieve significant development in the competition?

Lidu Doors and Windows Paint Peng: In addition to its advantages in production, technology, and brand, Lidu Doors and Windows are also highly competitive in terms of product update and iteration speed. Every year, Lidu Doors and Windows launches five new products based on market trends to meet the constantly changing needs of consumers.

Another crucial point is the delivery capability of Lidu doors and windows. Currently, with our existing production capacity, we are able to complete deliveries within 7-12 days, which is also at a leading level in the industry.

Finally, the advantage of Lidu Doors and Windows in terms of service is that Lidu has always attached great importance to customer service. Whether it is pre-sales or after-sales, we emphasize solving consumer problems with the fastest feedback speed. Now Lidu people can answer every question within two hours.

In fact, I believe that no matter how the market changes, Lidu doors and windows always have the ability to respond calmly, because Lidu people adhere to the spirit of craftsmanship and prioritize products. Starting from this point, no matter how fierce the industry competition is, Lidu Doors and Windows will have full confidence.

Part2

Catering to the mainstream trend of green development

Seize the opportunity of channel sinking in the era

What new trends do you think will emerge in the door and window industry in 2023?

Lidu Doors and Windows Paint Peng: Firstly, driven by policies, environmental protection is definitely one of the main trends in the transformation of the doors and windows industry. In addition, rural development has a significant impact on the door and window market. In the future, with the continuous expansion of demand for self built houses, the industry will accelerate channel sinking.

Under the background of "dual carbon", the green and low-carbon track has become the main goal for door and window enterprises to transform. Based on this, how will Lidu Doors and Windows undergo green transformation and embark on its own low-carbon development path?

Lidu Doors and Windows Paint Peng: In response to national policy requirements, Lidu Doors and Windows will achieve a dual upgrade in environmental protection in both product and production aspects in the future. At present, in terms of product energy saving, Lidu soundproof doors and windows select automotive grade double-layer insulated glass, and can choose three-layer glass. The frame adopts a multi cavity design, adds soundproof cotton, and combines with high-quality sealing strips; Multi channel sealing design provides layer by layer protection, with a noise reduction effect of up to 35dB. In addition, in terms of product structure, Lidu uses composite rubber strips of EPDM and insulated glass, greatly improving the comprehensive performance of doors and windows such as air tightness and water tightness, effectively achieving environmental protection and energy conservation.

Part3

One on one assistance to dealers
Working Together to Achieve Prosperity in 2023

【 Zhonghua Doors and Windows Network 】: Distributors are an important cornerstone of enterprise operation. How does Lidu Doors and Windows help dealers establish a foothold in the market through empowering terminals?

Lidu Doors and Windows Paint Peng: For new businesses, Lidu Doors and Windows will have supporting policies, such as decoration subsidies, sample subsidies, on-site support, advertising drainage, marketing activities, operational guidance, etc.

It is worth mentioning that Lidu Doors and Windows always insists on conducting store training. For customers who are attracted by investment, Lidu will arrange regional managers to provide one-on-one training in the store, on-site guidance on how to expand customers, introduce products, and strengthen conversion. This way, even if distributors do not know how to sell door and window products, they can quickly sell them and make money.

How do you evaluate the business performance of the enterprise in 2022? What are the plans and expectations for Lidu Doors and Windows in 2023?

Lidu Doors and Windows Paint Peng: Despite the fluctuations of the entire epidemic environment in 2022, Lidu Doors and Windows still achieved many results. Last May, Lidu received a project from Xi'an Jiaotong University and expanded its engineering business channels; In December, Lidu and Ping An Property Insurance held a product liability insurance signing ceremony in Foshan, providing liability insurance for the full range of Lidu doors and windows products in Foshan, strengthening users' trust in the products; In addition, in terms of investment promotion, Lidu has also achieved good results.

At the same time, in order to run through the 2022 strategic plan, Lido Doors and Windows strengthened its brand exposure nationwide, established We Media accounts on online platforms such as Baidu, Sogou, 360, Toutiao, Tiktok, Xiaohongshu, and Video, and created a dedicated operation team to produce targeted content to achieve multi frequency, multi outbreak, and multi-dimensional brand display and publicity effects.

In the era of new media, Lidu Doors and Windows adheres to the principle of where consumers are, where traffic is, and where brand positions are. It continuously strengthens its connection with users in the decoration journey, further narrowing the distance between consumers. While promoting the new strategy of "minimalist, light luxury, sound insulation and heat insulation", it ultimately drives Lidu Doors and Windows franchisees to achieve a big leap in 2022, creating big things and opening large orders.

For the upcoming 2023, Lidu is also full of confidence. With the foundation of 2022, we will plan to increase our investment targets. Of course, we will also expand our production capacity, adjust our brand team accordingly, and ultimately strengthen our efforts to assist dealers, so that customers can truly have no worries.

Summary: Faced with fierce competition, Lidu Doors and Windows is not afraid of challenges and is committed to building a door and window manufacturing enterprise with industry influence. In recent years, with the development of the market, it has continuously set an advanced example and become a role model in the industry, with unlimited potential.

If interested friends want to know more about Lido brand, they can search the official account of "Foshan Lido Doors and Windows" in Tiktok to get first-hand information, so that we can look forward to more exciting Lido in the future.